By Aaron Smith, staff writerJanuary 28, 2011: 2:13 PM ET
NEW YORK (CNNMoney) — Taco Bell is steaming mad over a lawsuit alleging that its beef isn’t beef, and replied with promises of a counter-suit in an ad slamming the claim as “absolutely false.”
In a full-page ad appearing in prominent newspapers on Friday, Taco Bell proclaimed, “Thank you for suing us.”
546Email Print “Our reputation’s been falsely tarnished,” said Greg Creed, Taco Bell’s president. He told CNNMoney that he’s meeting with outside counsel to possibly take legal action on these “egregious” accusations against his beef.
“We clearly take this very seriously,” he said, noting that a decision on legal action will be made in the next week. “We’re reacting to this onslaught against our food and reputation.”
The fast-food company said that its beef is “100% USDA inspected,” and insisted that its meat mix is “88% beef and 12% Secret Recipe.” But the lawsuit, filed in federal court within the Central District of California, claims that the mix is about one-third beef.
“We would like Taco Bell to stop referring to its products as beef products, when in fact they’re not beef products,” said the plaintiff’s lawyer, Dee Miles, to CNN’s Jeanne Moos.
Based on lab tests, the law firm said that Taco Bell’s “beef” was actually less than 35% beef.
“Their number is so wrong, it’s ludicrous,” Creed said.
Taco Bell retorted to the “where’s the beef” claim, with ads that reveal the contents of what the company calls its “not-so-secret recipe.”
Here’s another interesting article about fast food. As I have posted my thoughts about Mcdonald’s in the previous writing, this time, I would like to give my opinions about recent Taco Bell’s false promise to their customers. So as you have recognized by reading the article above, it has been revealed that Taco Bell’s beef is certainly much less than what they promised of. I have always knew that fastfoods are terribly unhealthy and it should be the last option to choose when it comes to picking up meals. And this article made me to make a self-promise that I would never eat anything from the fastfood chains. Although this article is about Taco Bell, I am getting skeptical about other popular chains as well. I sincerly hope that fastfood chains who made falst commiittments to their customers get sued and become better companies or actual companies that sincerly serve their customers with their fixed, well-being committments.